SUMMER SCHOOL RETAIL DESIGN

Together with our partner Universities, we organise the seventh edition of this summer school. This year we will make a major change though. The focus will shift to sustainable retail design. As a university we need to take responsibility into this matter by investing in research that might impact the large eco-impact the retail sector has at the moment. We invested two years of study to come up with insights, tools and expertise to educate all stakeholders in how to design more sustainable stores. 

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Of course, the main goal hasn't changed and is still to invite students and young professionals from different disciplines (interior design, architecture, product design/industrial design, marketing, business development, etc.) to collectively reflect on the challenges and opportunities of the “store of the future”.

 

The general set-up is to combine the state-of-the-art knowledge coming from both academics and experienced practitioners with the creativity of students and young professionals, while working on a real life project. We will design the customer journey and the store of (a brand still to be announced). Each touchpoint will be designed on a conceptual level with the focus on sustainability and experience. You will learn to work in multi-disciplinary teams on an omni-channel (or phygital) brand story.

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Additionally, extra-curricular activities and social events will further stimulate international collaboration and ensure a lively and fun atmosphere.